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Ariat International Inc, sets itself apart in the world of western clothing and English riding boots by manufacturing products that feature innovative technology combined with style and durability. Seeing a need for more comfort and stability in traditional cowboy boots, Ariat applied cutting edge athletic shoe technology into the design of their boots for a product unmatched in quality and comfort. The company has since applied this performance technology into their line of western apparel including their line of men's and women's denim jeans, producing casual clothing that incorporates fit, fashion and the absolute best in comfort and style. Ariat has partnered with some of the biggest associations in the equestrian and rodeo world, including the USEF, PBR and the US Olympic Equestrian Team, making their cowboy boots and apparel the official brand of some of the top riders in the country.